Black Hat, White Hat, Grey Hat - Someone Help Me
Search engine optimization, or “Seo”, has for many years been the ultimate goal for many webmasters. Once upon a time there really was not all that difficult, but as the Internet is growing exponentially so does the rivalry - explicitly for any term that has money making possibilities.
Decided by the things you do to develop the search engine rankings of your site, it could be portrayed as white-, black- or grey hat methods. The initial one being correct things like putting only genuinely usable for your site, while the black hat strategy would be made up of strategies that the big search engines like google, yahoo and msn are going to eventually reject - spamming other people’s blogs and forums with links to your site, to illustrate.
Logically enough, the grey hat methods land somewhere between “right and wrong” and are things that you might bring through, providing that you use the guidelines with care. For a typical webmaster distinguishing between these methods isn’t at every turn all that simple, especially with so many authorities offering to sell us their newest high-quality advice when it comes to achieving rankings and making money online.
If money’s all that you like…
The ethics of the matter aren’t perhaps as one-sided as one might guess either.
On the one hand it is absolutely clear that super seo’ed adsense sites filled with not worthwhile content - that could equally well read “hey ha la di da” or some comparable gibble-gabble - are meaningless to the sober-minded Internet user, and no one likes to have their favorite discussion forum or blog spammed with shameless plugs for miracle medications that promise to increase sexual potency. As the search engines make their living on serving up relevant and gainful information, it is purely logical that they do nit interpret on these black hat sites and methods with understanding eyes.
However, the Internet is literally made up of it’s users and so long as you aren’t breaking any real laws, you are free to make websites in whatever manner you wish to. If your goal is to bring out a blog farm consisting of hundreds of blogs that has zero value to human visitors, there is nothing but time and cost constraints stopping you from doing so.
The sort of people that do this are in it just for the money - they readily bring up large amounts of webpages that aims for certain keywords they can monetize in one way or another. The aspiration of these sites isn’t to give the visitor anything of value, but to get him or her to click on an ad that will take him to a place where he will hopefully spend some money instead.
So in a way, this is indeed nothing at all but a marketing tactic, and some people are reportedly making a genuinely good living using this type of approach.
For the “polite webmaster” though, who just desire to tell folks about his pastime or wants to offer consumers real products and services, it’s presumably a good idea to stay well away from anything that could be determined black hat search engine optimization.
Not because it’s morally questionable, but seeing as how it most likely will hurt his bottom line all things considered.
Andreas Sundstrom has marketed online for more than six years. On his blog he reviews various SEO techniques including the latest tactics presented in the project black mask ebook.
Article Source: Add-Articles.com